Start Your Black Friday DOOH Campaign Now

Black Friday has evolved beyond a single day - it’s now an entire season of intent.

And in the rush to capture it, timing has become everything.

By the time Black Friday week arrives, consumer attention is saturated.

Every inbox, feed, and screen is fighting for focus. But the smart brands - the ones that convert - start earlier.

They build recognition before the noise hits.

They win the mental real estate while consumers are still planning, comparing, and deciding what to buy.

That’s where 30Seconds Media’s Black Friday Warm-Up package comes in.

The Power of the Pre–Black Friday Window

The early-November window is when shoppers are most deliberate.They’re making lists, setting budgets, and shortlisting brands - not yet overwhelmed by price wars or flash sales.

It’s the moment when a clear, confident message has disproportionate impact.

Through 30Seconds Media’s premium indoor digital network - spanning 519 residential and commuter screens and delivering 5.4M+ impressions - your brand appears where planning and purchase intent meet.

• In lift lobbies and foyers, where people pause before their next move

• Across commuter corridors, where attention is unbroken

• Within shared daily routines, when choices are top of mind

  
  

These are high-dwell, habitual environments - the last brand message seen before a browser opens or a purchase begins.

Why Early Activation Works

1. Reduced competition: You’re seen before inboxes overflow.

2. Peak planning mindset: Consumers are attentive and reflective.

3. High dwell time environments: Indoor DOOH provides a full 30 seconds of brand exposure.

4. Contextual alignment: Position your brand within everyday routines - not in a cluttered online race.

5. Efficiency: Early-bird pricing delivers a 50% saving on premium placement.

   
   

With an activation cost of £27,359 (reduced from £54,718) for a Black Friday DOOH campaign, it’s not just smart timing - it’s strategic efficiency.

Black Friday DOOH Campaign

Black Friday DOOH Campaign: Designed for Brands That Drive Desire

This campaign is built for brands that thrive on anticipation:

• Retail & eCommerce — fashion, electronics, gifting, and seasonal specials

• Food & Beverage — delivery, snacks, and festive treats

• Entertainment & Streaming — film, series, and holiday events

• Lifestyle & Wellness — beauty, fitness, and self-care offers

  
  

If your product lives at the intersection of planning and purchase, this is where you should be seen.

The Moment Before the Rush

The truth is, the battle for Black Friday isn’t won on the day itself. It's won in the weeks before - when brands earn familiarity, credibility, and recall.

By the time shoppers are scrolling through deals, they’re already biased toward the names they’ve seen most.

30Seconds Media places your brand in those early, decisive moments.

📅 Limited-Time Early-Bird Offer

• Timing: November (pre–Black Friday window)

• Reach: 5.4M+ impressions across 519 digital screens

• Cost: £27,359 (was £54,718) — 50% off early-bird rate

  
  

Campaigns include creative support, premium placement, and full post-campaign analytics.

Stay Ahead of the Frenzy

Get your brand in front of shoppers before the race begins.

Own the moment when decisions are made - not when everyone else is shouting.

👉 [See full proposal here]

Or contact hello@30secondsmedia.com to tailor your activation.