30Seconds Media Blog

Attention didn’t disappear after Christmas 2024 - it became conditional. As audiences grew fatigued and selective, festive advertising shifted from emotional spectacle to relevance and clarity. This article explores how those lessons shaped Christmas 2025, why Christmas DOOH near home now works as infrastructure rather than interruption, and what brands must do in the final days before Christmas to earn attention instead of forcing it.

A christmas DOOH campaign in 2025 must speak to cost-conscious shoppers who value relevance over noise. With households tightening budgets, hyper-local DOOH becomes a powerful way to meet people in the moments when real decisions are made - at home, at work and in the spaces in between.

As brands battle for visibility in the most competitive retail moment of the year, Black Friday DOOH is emerging as the channel that cuts through the digital noise. With flexible scheduling, measurable impact, and contextual storytelling, it reaches consumers at the final point of decision - where influence turns into action.

In the cramped seconds between pushing a lift button and arriving at our floor, most of us barely look up. Yet last spring, thousands of residents across the UK paused, read, and were moved by the story of children carrying an invisible sentence through the Spurgeons campaign.

The early-November window is when shoppers are most deliberate. They’re making lists, setting budgets, and shortlisting brands - not yet overwhelmed by price wars or flash sales. That's where a Black Friday DOOH campaign makes sense.

Halloween is one of the most commercially charged moments of the autumn calendar. The weeks leading up to it trigger a surge in retail spending, streaming launches, and social planning. By mid-October, intent is at its highest: audiences know what they want, and brands that appear now shape how they act.

In today’s hybrid‑work era, vertical living and co‑working have turned elevators into key attention zones. Our latest piece reveals why lift lobby DOOH isn’t just another screen - it captures five times more attention than online display ads and reaches a workforce that now spends half its time outside traditional offices

This October, our Autumn Kickstart package gives brands the ability to harness the routine effect - with millions of students across the UK settling into new routines.

Elevator DOOH advertising is transforming the humble lift lobby into one of the most powerful last touchpoints in modern marketing. With 30-second dwell times, repeated daily exposure, and the ability to deliver hyper-local, contextual messages, elevator screens cut through digital clutter and drive real-world actions. Discover why brands are making this overlooked space a priority channel for attention, recall, and measurable results.