Here's a number worth sitting with. According to Ofcom's 2025 Online Nation report, UK adults spend an average of four hours and thirty minutes a day online. That sounds like a lot of time to advertise into. It also means that in a sixteen-hour waking day, the average person spends roughly twelve hours somewhere that digital media cannot reach them. Most omnichannel strategies are built around the four and a half hours. Almost none of them are built around the twelve. The Mea