30Seconds Tech Blog

Real estate has embraced digital tools, but proptech’s blind spot remains: residents often never see the messages sent to them. Email open rates are low, portals sit unused and push notifications arrive at the wrong time. This post examines the data behind the engagement problem and shows how high-visibility digital noticeboards can restore awareness, compliance and trust.

Poor communication in property management is now a systemic risk, not a minor operational issue. As buildings become more regulated and resident expectations rise, outdated channels leave people uninformed, frustrated and distrustful. This post explores why communication failures are so widespread, how regulatory pressures are reshaping standards, and how managers can transform communication into reliable infrastructure that strengthens safety, compliance and resident satisfa