The UK's leading indoor media channel.
The UK’s leading indoor media channel.
What is indoor DOOH
A format built around the moments that matter.
Unlike roadside OOH…
Indoor DOOH reaches audiences when they are stationary and undistracted. Screens sit in lift lobbies and entrance foyers, where people wait for around 30 seconds on average. There is no traffic to watch and no competing billboards, so your message has the screen to itself.
Unlike digital…
It cannot be blocked, skipped, or ignored. There are no ad blockers, no skip buttons and no feed to scroll past. Residents and workers waiting for the lift see your message in a calm space, away from the clutter of online channels.
Unlike broadcast…
It reaches the same person multiple times a day, building recall across the full campaign flight. People pass the same screen on the way out, on the way home and in between, and content can be scheduled by time of day to match each moment.
Our Product
Everything you need toknow before preparing your display assets
Dimensions: 1080x810 or 1080x1920px
Supply artwork at 1080x810px or 1080x1920px. Designing to one of these exact sizes keeps text sharp and avoids any cropping or stretching on screen.
File type: MP4 H.264
Export your video as an MP4 file using the H.264 codec. Supplying the right format first time means your content can be uploaded and scheduled without delay.
Max file size: 50MB
Keep each file at or under 50MB. If your export is larger, compress the video before sending it over.
Slot duration: 10 seconds
Each ad slot runs for 10 seconds. Lead with your brand and key message early, and keep copy short enough to read at a glance.
Slots per loop: 6
Each loop is made up of six slots, so your ad is one of no more than six messages sharing the screen.
Loop duration: 60 seconds
Six 10-second slots make a 60-second loop, so your ad comes back on screen every minute throughout the day.
Placement: Lift lobbies and entrance foyers
Your ad plays where people wait for the lift or walk through the entrance, reaching them at the final touchpoint before home or work.
Why 30Seconds Media
5 reasons to add us to your next plan
01
Proximity
Positioned in the lift lobbies and entrance foyers of residential and office buildings, our screens are the last out of home touchpoint before home or work. Your campaign reaches audiences at the threshold of their day, at the point closest to the decision.
02
Dwell time
Our environment is calm and contained, with little competing for attention. Across our network, the average dwell time is 30 seconds per exposure, giving creative the time it needs to be read, understood and remembered.
03
Repeat daily exposure
Residents and workers pass the same screen several times each day. Frequency builds naturally across the flight, reinforcing your message with every pass and building familiarity over time.
04
Dynamic dayparting
Campaigns can be scheduled to precise time windows, from the morning commute through to the evening return, aligning your message with the moments your audience is most receptive.
05
Independent measurement
Every campaign is independently measured by a specialist out of home econometrics partner. The result is verified audience data and attribution that planning, marketing and finance teams can all rely on.
Dayparting timeline
Schedule your campaign to run at the times that matter most.
Format comparison
How indoor DOOH fits the plan
What residents tell us
Locations
Cities 30Seconds Group have served since 2018
Belfast
Birmingham
Bradford
Brighton
Bristol
Chester
Coventry
Derby
Dublin
Glasgow
Leeds
Leicester
Liverpool
London
Manchester
Newcastle
Nottingham
Reading
Sheffield
Southampton
York
+24 more
Put your brand
on our network
FAQ
How do I book a campaign on the 30Seconds Media network?
Can agencies buy on behalf of their clients?
Can I buy the network programmatically?
How long does a campaign need to run?
Can I target specific cities or buildings?
Get in touch with your objectives, dates and target audience. Our team will put together a plan and proposal, confirm availability across the network, and manage everything through to launch and reporting.
Yes. We are built to be a strong commercial partner for planning and buying teams, with reliable inventory, fast turnaround and a dedicated point of contact for every plan.
Yes. The full 30Seconds Media network is available through our partner DSPs. Target by location, time of day and audience type, fully integrated into your existing workflow.
It depends on your objectives. Because residents and workers pass the same screens several times a day, campaigns build recall quickly. Our team will recommend a flight length that delivers the frequency you need.
Yes. Campaigns can run across the whole network or be targeted to specific cities, building types and audiences, residential or commercial.
Who will see my campaign?
How large is the network?
How is campaign performance measured?
Why is indoor DOOH so effective?
A high-income, professionally active urban audience, reached in the lift lobbies and entrance foyers of residential and commercial buildings across UK cities.
The network covers 750+ screens across 530 sites in 20 UK cities, delivering around 4 million weekly impressions.
Every campaign can be independently measured through Route1, our specialist OOH econometrics partner, with verified audience data, impact measurement and attribution modelling, reported in a format that works for both marketing and finance teams.
Screens sit at the final touchpoint before home or work. Audiences are stationary in a low-distraction environment, with an average dwell time of 30 seconds and repeated daily exposure.
What creative formats do you accept?
Can I include a QR code in my creative?
Can I schedule creative by time of day?
Is there any content you do not accept?
We accept static and video creative for our digital screens. Our team will share full specifications when you book and can advise on what works best in a lift lobby environment.
Yes. QR codes let audiences act on your message straight from their phone, taking them to an offer, sign-up or landing page.
Yes. Dynamic dayparting lets you schedule content to specific time windows, so your campaign reaches the right audience at the right moment: morning commute, lunchtime or evening return.
All creative is reviewed before it goes live to make sure it is suitable for residential and commercial buildings. If anything needs changing, our team will let you know before launch.
