ENVIRONMENTAL, SOCIAL & GOVERNANCE
Built to communicate better. Committed to doing better.
in practice.
Using the network for good.
Throughout our time operating the network, we have partnered with a range of charities and public organisations to use our screens for social good. Campaigns have included homeless charity awareness, local council green initiatives, Dogs Trust fundraising events, social awareness campaigns, fostering and adoption, NHS COVID-19 advice, and healthy living promotions.
Our screens have provided a platform for causes that matter to the communities that live and work in our buildings - at no cost to the organisations behind them.
Transparent. Compliant. Accountable.
Want to know more about our
commitments?
FAQ
Digital noticeboards improve the speed, reliability, and effectiveness of building communication. Your managing agent chose to install one because it gives them the ability to share important information instantly, without printing notices or visiting the site.
The benefits over paper noticeboards include instant publishing from any device, scheduled and real-time content updates, consistent visibility in the highest-footfall area of the building, and a complete record of every notice sent. The screens also reduce the volume of routine calls to the managing agent, freeing up their team to focus on residents’ needs.
Beyond communication, installation demonstrates a commitment to building innovation and supports the adoption of future technology in property management, including smart building systems and Internet of Things integration.
Under Part 4 of the Building Safety Act 2022, higher-risk residential buildings in England must have a Resident Engagement Strategy that makes residents active partners in safety. The strategy requires sharing safety information, consulting residents on decisions, gathering resident views, and measuring engagement effectiveness.
Digital noticeboards directly support all of these requirements. They demonstrate active and continuous communication rather than one-off letters or annual PDFs. They allow managing agents to display building safety and fire safety updates regularly, share inspection schedules and outcomes, reinforce key safety messages over time, and provide quick access to resident surveys through QR codes.
The adoption of our product has been noted in localised Fire Brigade inspections and received recognition for enhancing resident engagement and educating residents on fire safety through clear, timely messaging.
Personal Emergency Evacuation Plan compliance relies on residents receiving, understanding, and remembering safety information. Most traditional communication channels require residents to take action, logging into a portal, opening an email, or reading a paper notice. Digital noticeboards in the lift lobby and entrance foyer are always visible and always current, requiring no action from the resident at all.
This passive communication approach is particularly valuable for residents with cognitive impairments, language barriers, hearing impairments, or anxiety around formal written communication. It provides a low-pressure, inclusive way to communicate essential safety principles to every resident, not just the most engaged ones.
From a regulatory perspective, digital noticeboards help demonstrate that communication was visible, repeated, and accessible; that reasonable efforts were made to reach all residents passively and inclusively; and that safety information did not rely on residents taking proactive steps. This aligns with the reasonable steps and proportionate measures tests applied under both the Building Safety Act and PEEP expectations.
Yes. All installations are carried out by qualified and experienced electricians with the required training, endorsements, and regulatory approvals. Each change to a circuit is issued with a Minor Works Certificate, as required by UK regulations.
In a typical installation, one 32-inch screen is installed in the communal area of each block. The screen is rated at an average of 34 watts, resulting in a monthly consumption of approximately 24.5 kWh per screen.
Installing and running a digital noticeboard has upfront and ongoing costs, hardware, software, content management, and maintenance. A small amount of advertising helps fund the screen so it can remain operational, up to date, and free or low-cost for your building.
This model makes it financially viable for buildings to adopt modern communication technology without raising fees or charges to residents. Advertising revenue is used to support the ongoing operation of the screen, keeping it connected, compliant, and useful for the building community.
Residents never pay for the screens. The advertising model exists so the communication infrastructure in your building costs you nothing.
No. Building notices always take priority. Safety notices, building updates, and emergency information are always displayed above advertising content, with no exceptions. Advertising is time-limited, carefully scheduled, and never interrupts management communications.
Advertising is selected with the building community in mind. It is relevant to the local area and genuinely useful to the people in the building. The kind of content that typically appears includes local restaurant and takeaway offers, discount vouchers from nearby retailers, community event announcements, local service providers, and charities and public information campaigns.
30Seconds does not accept advertising for adult content, tobacco, weapons, political parties, or content promoting hatred, discrimination, or illegal activities. As of December 2025, gambling and alcohol promotions are also excluded from all residential buildings, ensuring all content is appropriate for residents of all ages.
Yes. Your property manager has full visibility of all content scheduled to run on the screen and can block entire categories of advertising or exclude specific brands or advertisers at any time. If you have a concern about specific content, contact your building management team directly.
Some of our hardware does include a camera module as part of its design. The camera is not active. No images or data are captured, recorded, stored, or transmitted. The only current purpose of the camera is as a deterrent against vandalism or tampering.
There are no plans to activate the camera in the short term. If that were ever to be considered in the future, it would only happen after clear communication and consultation with property owners and residents, a full data protection impact assessment, and strict compliance with UK GDPR, the Data Protection Act, and all other relevant laws and regulations regarding filming and recording. Residents would be informed in advance of any change.
No. The screen does not identify individual residents. There is no facial recognition and no tracking of individual behaviour. The screen does not collect personal data from residents who view it.
If you choose to use a QR code on the screen to submit feedback or access your tenant portal, any information you provide is handled in full compliance with UK GDPR. Your data is encrypted, stored securely, and used only for the purpose you submitted it for.
Yes. All technology operates in full compliance with UK GDPR and the wider data protection legislation. If the technology changes in the future to include additional features that require further compliance steps, we will ensure those also meet current UK laws and regulations before any changes are made.
CW12 4TR, United Kingdom
letschat@peppermintsoda.co.uk.
