Residential audiences
Who lives in our buildings
35,416 high-income urban households, reached in the lift lobbies and entrance foyers of the buildings they call home.
35,416
households reached every week
Audiences
Young, affluent and reached at home every day.
Residents see our screens in the lift lobby every day, in the last moment before they head out and the first when they get home. A high-income, urban audience you can reach at scale.
3M
impacts per week
£41,801
average household income
47%
aged 18 to 34
72%
ABC1 social grade
51%
male
49%
female
Low distraction, stationary, and at the final moment before entering or leaving home
Frequency + channel insight
Seen every day. Noticed. Acted on.
01
Daily frequency
02
Seen the displays
03
Seen the advertising
04
Took action
73%
of residents use the lift at least three times per day.
Best-fit sectors
The sectors that perform best with residential audiences.
01
FMCG + grocery
FMCG and grocery is a category won on familiarity. The brand a shopper reaches for is almost always the one they have seen most recently, most often, and in the most relevant context. Our residential network puts your brand in front of the same high-income household every single day, building the recency and familiarity that converts at the shelf.
Explore FMCG + Grocery02
Food delivery + QSR
Food delivery and QSR decisions are impulse-driven, time-sensitive, and won by the brand with the strongest recency of exposure. Our residential network reaches the same high-income urban households multiple times every day, but it is the evening return window that makes this channel exceptional for food and delivery brands.
Explore Food Delivery + QSR03
Streaming + entertainment
Streaming and entertainment is a category driven by awareness and recency. The platform, film, or show a viewer chooses tonight is almost always the one that came to mind most easily, and that familiarity is built through repeated exposure in the right context.
Explore Streaming + Entertainment04
Property + home
Property and home is a category where context is everything. Our screens sit inside the buildings where high-income urban residents already live, making every property and home message feel immediately relevant to the person reading it. Whether they are considering their next move, renovating their current home, or aspirational about where they live next, this is the most receptive property audience in any OOH format.
Explore Property + HomeBrand Showcase
Over 3,000 creatives. One network.
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Browse our showcase of campaigns across every major sector. Filter by sector, brand, or format.
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FAQ
How do I book a campaign on the 30Seconds Media network?
Can agencies buy on behalf of their clients?
Can I buy the network programmatically?
How long does a campaign need to run?
Can I target specific cities or buildings?
Get in touch with your objectives, dates and target audience. Our team will put together a plan and proposal, confirm availability across the network, and manage everything through to launch and reporting.
Yes. We are built to be a strong commercial partner for planning and buying teams, with reliable inventory, fast turnaround and a dedicated point of contact for every plan.
Yes. The full 30Seconds Media network is available through our partner DSPs. Target by location, time of day and audience type, fully integrated into your existing workflow.
It depends on your objectives. Because residents and workers pass the same screens several times a day, campaigns build recall quickly. Our team will recommend a flight length that delivers the frequency you need.
Yes. Campaigns can run across the whole network or be targeted to specific cities, building types and audiences, residential or commercial.
Who will see my campaign?
How large is the network?
How is campaign performance measured?
Why is indoor DOOH so effective?
A high-income, professionally active urban audience, reached in the lift lobbies and entrance foyers of residential and commercial buildings across UK cities.
The network covers 750+ screens across 530 sites in 20 UK cities, delivering around 4 million weekly impressions.
Every campaign can be independently measured through Route1, our specialist OOH econometrics partner, with verified audience data, impact measurement and attribution modelling, reported in a format that works for both marketing and finance teams.
Screens sit at the final touchpoint before home or work. Audiences are stationary in a low-distraction environment, with an average dwell time of 30 seconds and repeated daily exposure.
What creative formats do you accept?
Can I include a QR code in my creative?
Can I schedule creative by time of day?
Is there any content you do not accept?
We accept static and video creative for our digital screens. Our team will share full specifications when you book and can advise on what works best in a lift lobby environment.
Yes. QR codes let audiences act on your message straight from their phone, taking them to an offer, sign-up or landing page.
Yes. Dynamic dayparting lets you schedule content to specific time windows, so your campaign reaches the right audience at the right moment: morning commute, lunchtime or evening return.
All creative is reviewed before it goes live to make sure it is suitable for residential and commercial buildings. If anything needs changing, our team will let you know before launch.
CW12 4TR, United Kingdom
letschat@peppermintsoda.co.uk.
