Programmatic
Access the 30Seconds Media network programmatically.
New to programmatic DOOH? Here is how it works.
Programmatic digital out-of-home allows brands and agencies to purchase screen advertising through an automated buying platform, in the same way they buy digital media. Rather than booking directly, buyers access inventory through a DSP,
applying audience targeting, location filters, and time-of-day scheduling in real time.
It is flexible, measurable, and fully integrated into the way modern media teams work. If you have never bought programmatically before, our team will talk you through the process and point you
in the right direction.
Multiple routes in.
One network.
Where our inventory sits
Where buyers purchase
Technical specifications
From assets to live in5 working days.
SAME INVENTORY. SAME AUDIENCE. SAME MEASUREMENT.
Programmatic access does not mean second-tier inventory.
There is no separate programmatic pool. Programmatic buyers access exactly the same network as direct and agency partners.
Getting Started
Whatever your starting point.
Already buying programmatically?
New to programmatic?
Brand Showcase
Over 3,000 creatives. One network.
Brand name
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Browse our showcase of campaigns across every major sector. Filter by sector, brand, or format.
Put your brand
on our network
FAQ
How do I book a campaign on the 30Seconds Media network?
Can agencies buy on behalf of their clients?
Can I buy the network programmatically?
How long does a campaign need to run?
Can I target specific cities or buildings?
Get in touch with your objectives, dates and target audience. Our team will put together a plan and proposal, confirm availability across the network, and manage everything through to launch and reporting.
Yes. We are built to be a strong commercial partner for planning and buying teams, with reliable inventory, fast turnaround and a dedicated point of contact for every plan.
Yes. The full 30Seconds Media network is available through our partner DSPs. Target by location, time of day and audience type, fully integrated into your existing workflow.
It depends on your objectives. Because residents and workers pass the same screens several times a day, campaigns build recall quickly. Our team will recommend a flight length that delivers the frequency you need.
Yes. Campaigns can run across the whole network or be targeted to specific cities, building types and audiences, residential or commercial.
Who will see my campaign?
How large is the network?
How is campaign performance measured?
Why is indoor DOOH so effective?
A high-income, professionally active urban audience, reached in the lift lobbies and entrance foyers of residential and commercial buildings across UK cities.
The network covers 750+ screens across 530 sites in 20 UK cities, delivering around 4 million weekly impressions.
Every campaign can be independently measured through Route1, our specialist OOH econometrics partner, with verified audience data, impact measurement and attribution modelling, reported in a format that works for both marketing and finance teams.
Screens sit at the final touchpoint before home or work. Audiences are stationary in a low-distraction environment, with an average dwell time of 30 seconds and repeated daily exposure.
What creative formats do you accept?
Can I include a QR code in my creative?
Can I schedule creative by time of day?
Is there any content you do not accept?
We accept static and video creative for our digital screens. Our team will share full specifications when you book and can advise on what works best in a lift lobby environment.
Yes. QR codes let audiences act on your message straight from their phone, taking them to an offer, sign-up or landing page.
Yes. Dynamic dayparting lets you schedule content to specific time windows, so your campaign reaches the right audience at the right moment: morning commute, lunchtime or evening return.
All creative is reviewed before it goes live to make sure it is suitable for residential and commercial buildings. If anything needs changing, our team will let you know before launch.
CW12 4TR, United Kingdom
letschat@peppermintsoda.co.uk.
