30Seconds media
Be Seen.
Be Remembered.
Locations
Cities 30Seconds Group have served since 2018
Belfast
Birmingham
Bradford
Brighton
Bristol
Chester
Coventry
Derby
Dublin
Glasgow
Leeds
Leicester
Liverpool
London
Manchester
Newcastle
Nottingham
Reading
Sheffield
Southampton
York
+24 more
Who we are
The UK’s leading indoor media channel.
800+ digital screens in lift lobbies and entrance foyers across the UK. A high attention format that works alongside outdoor, digital and broadcast activity to add impact to your media plan.
Key Benefits
Give residents a way to respond,
not just receive.
notices. Residents scan it with their phone and are taken directly to a form, survey, or portal - no app required, no login needed.
Key Benefits
Why our clients choose us
Proximity
Positioned in the lift lobbies and entrance foyers of residential and office buildings, our screens are the last out of home touchpoint before home or work. Your campaign reaches audiences at the threshold of their day, at the point closest to the decision.
Dwell time
Our environment is calm and contained, with little competing for attention. Across our network, the average dwell time is 30 seconds per exposure, giving creative the time it needs to be read, understood and remembered.
Repeat daily exposure
Residents and workers pass the same screen several times each day. Frequency builds naturally across the flight, reinforcing your message with every pass and building familiarity over time.
Dynamic dayparting
Campaigns can be scheduled to precise time windows, from the morning commute through to the evening return, aligning your message with the moments your audience is most receptive.
Independent measurement
Every campaign is independently measured by a specialist out of home econometrics partner. The result is verified audience data and attribution that planning, marketing and finance teams can all rely on.
Sectors
Trusted by brands that value urban reach.
what our partners say
How We Work
Agency
Brand
Programmatic
A commercial partner for planning and buying teams.
We make it straightforward to take a brief from first conversation to live campaign. Plans are built around your audience, location and budget across 800+ screens in residential and office buildings, with dayparting to place your message at the moments that matter most. Every campaign is independently measured, so you can take verified audience data and attribution straight into client reporting.
Reach urban audiences at the final touchpoint.
Add a high attention, high frequency urban channel to your media mix. Across 800+ screens in residential and office buildings, your message reaches your audience in the last out of home moment before home or work.
The full network, activated programmatically.
The entire 30Seconds Media network of 800+ screens is available through our partner DSPs, giving planning teams precise control over where and when a campaign appears. Activation can be targeted by location, time of day and audience type, with measurable outcomes and the flexibility to refine delivery. It sits within the workflow your team already uses, so programmatic buying requires no change to how you plan and trade.
Audiences
The people inside our buildings.
Residential
Commercial
Residential
50,075
3M
£41,801
47%
31%
51%
49%
Commercial
63,900
724K
£41,365
84%
39%
59%
41%
Independent campaign attribution.
Every campaign on the 30Seconds Media network can be independently measured by a specialist out of home econometrics partner. Verified audience data, impact measurement and attribution modelling are reported in a format that meets the needs of both marketing and finance teams, so results can be taken with confidence into client reporting and budget decisions.
Brand Showcase
Over 3,000 creatives. One network.
Browse our showcase of campaigns across every major sector. Filter by sector, brand, or format.
Resources
Can’t get enough of us? Read our latest resources
01
DOOH insights
Trends, data and thinking on indoor digital out-of-home, and how audiences respond to it.
02
Media news
The latest from 30Seconds Media, from new sites and partnerships to network updates.
03
Case studies
Real campaigns on our network, and the results they delivered for brands.
Put your brand
on our network
FAQ
How do I book a campaign on the 30Seconds Media network?
Can agencies buy on behalf of their clients?
Can I buy the network programmatically?
How long does a campaign need to run?
Can I target specific cities or buildings?
Get in touch with your objectives, dates and target audience. Our team will put together a plan and proposal, confirm availability across the network, and manage everything through to launch and reporting.
Yes. We are built to be a strong commercial partner for planning and buying teams, with reliable inventory, fast turnaround and a dedicated point of contact for every plan.
Yes. The full 30Seconds Media network is available through our partner DSPs. Target by location, time of day and audience type, fully integrated into your existing workflow.
It depends on your objectives. Because residents and workers pass the same screens several times a day, campaigns build recall quickly. Our team will recommend a flight length that delivers the frequency you need.
Yes. Campaigns can run across the whole network or be targeted to specific cities, building types and audiences, residential or commercial.
Who will see my campaign?
How large is the network?
How is campaign performance measured?
Why is indoor DOOH so effective?
A high-income, professionally active urban audience, reached in the lift lobbies and entrance foyers of residential and commercial buildings across UK cities.
The network covers 750+ screens across 530 sites in 20 UK cities, delivering around 4 million weekly impressions.
Every campaign can be independently measured through Route1, our specialist OOH econometrics partner, with verified audience data, impact measurement and attribution modelling, reported in a format that works for both marketing and finance teams.
Screens sit at the final touchpoint before home or work. Audiences are stationary in a low-distraction environment, with an average dwell time of 30 seconds and repeated daily exposure.
What creative formats do you accept?
Can I include a QR code in my creative?
Can I schedule creative by time of day?
Is there any content you do not accept?
We accept static and video creative for our digital screens. Our team will share full specifications when you book and can advise on what works best in a lift lobby environment.
Yes. QR codes let audiences act on your message straight from their phone, taking them to an offer, sign-up or landing page.
Yes. Dynamic dayparting lets you schedule content to specific time windows, so your campaign reaches the right audience at the right moment: morning commute, lunchtime or evening return.
All creative is reviewed before it goes live to make sure it is suitable for residential and commercial buildings. If anything needs changing, our team will let you know before launch.
CW12 4TR, United Kingdom
letschat@peppermintsoda.co.uk.
