FMCG + Grocery
Build the familiarity that decides the basket.
Why this sector fits
The right audience. The right moment. Every day.
Most FMCG purchases take a few seconds and are guided by habit, so the brands that win are the ones shoppers have seen most recently and most often. Because residents pass our screens several times every day, a campaign builds frequency naturally across its flight, reinforcing pack recognition and keeping your brand front of mind ahead of the weekly shop, the top-up shop and the evening delivery order.
Our residential audience covers 35,416 households with an average household income of £41,801, and 47% of residents are aged 18 to 34. 73% use the lift at least three times a day, which gives a single campaign repeated, everyday contact with the same households, close to the moment when meals and household needs are planned.
When to reach them.
Morning departure (6am to 9am)
Evening return (5pm to 8pm)
Throughout the day (6am to 10pm)
Repeated daily exposure builds the familiarity that decides what goes in the basket.
Audiences
The people inside our buildings.
Residential
Commercial
Residential
50,075
3M
£41,801
47%
31%
51%
49%
Commercial
63,900
724K
£41,365
84%
39%
59%
41%
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FAQ
How do I book a campaign on the 30Seconds Media network?
Can agencies buy on behalf of their clients?
Can I buy the network programmatically?
How long does a campaign need to run?
Can I target specific cities or buildings?
Get in touch with your objectives, dates and target audience. Our team will put together a plan and proposal, confirm availability across the network, and manage everything through to launch and reporting.
Yes. We are built to be a strong commercial partner for planning and buying teams, with reliable inventory, fast turnaround and a dedicated point of contact for every plan.
Yes. The full 30Seconds Media network is available through our partner DSPs. Target by location, time of day and audience type, fully integrated into your existing workflow.
It depends on your objectives. Because residents and workers pass the same screens several times a day, campaigns build recall quickly. Our team will recommend a flight length that delivers the frequency you need.
Yes. Campaigns can run across the whole network or be targeted to specific cities, building types and audiences, residential or commercial.
Who will see my campaign?
How large is the network?
How is campaign performance measured?
Why is indoor DOOH so effective?
A high-income, professionally active urban audience, reached in the lift lobbies and entrance foyers of residential and commercial buildings across UK cities.
The network covers 750+ screens across 530 sites in 20 UK cities, delivering around 4 million weekly impressions.
Every campaign can be independently measured through Route1, our specialist OOH econometrics partner, with verified audience data, impact measurement and attribution modelling, reported in a format that works for both marketing and finance teams.
Screens sit at the final touchpoint before home or work. Audiences are stationary in a low-distraction environment, with an average dwell time of 30 seconds and repeated daily exposure.
What creative formats do you accept?
Can I include a QR code in my creative?
Can I schedule creative by time of day?
Is there any content you do not accept?
We accept static and video creative for our digital screens. Our team will share full specifications when you book and can advise on what works best in a lift lobby environment.
Yes. QR codes let audiences act on your message straight from their phone, taking them to an offer, sign-up or landing page.
Yes. Dynamic dayparting lets you schedule content to specific time windows, so your campaign reaches the right audience at the right moment: morning commute, lunchtime or evening return.
All creative is reviewed before it goes live to make sure it is suitable for residential and commercial buildings. If anything needs changing, our team will let you know before launch.
CW12 4TR, United Kingdom
letschat@peppermintsoda.co.uk.
