November 2, 2026

easyJet: a statistically significant uplift in flight bookings

Resident waiting for the lift beside the easyJet ad on a 30Seconds noticeboard

Controlled geo-lift case study

easyJet and 30Seconds Media ran a controlled geo-lift test between 11 May and 19 July 2026, independently measured by Route1. The result: a statistically significant uplift in flight bookings.

Read the full easyJet case study

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